How to Choose a Good Domain Name
The domain name is used in a URL to identify web pages and has a specific suffix like .com, .net, .co.uk, .biz, .eu etc.
A good domain name is an integral part of any website, it will assist in building and establishing a brand for your business. It should be recognizable and relate to your brand, business name, product, and activities.
Now to choose a domain name, we have to keep several things in mind especially that your domain name will represent who you are on the internet and it will help generate traffic to your website.
Shorter is Always Better
Choose a domain name that is short, easy to remember, understand, easier to type and less susceptible to mistakes. Not only are they easier to remember, but they look better. It should be creative enough to entice the surfers to your business.
People will search for keywords in a search engine and it is a brilliant if you include keywords in your domain name.
That said, it is increasingly difficult to secure short domain names among top level domain names such as .com, .net and .org.
Although domain names can be up to 67 characters, your domain that you choose should be shorter.
When potential buyers search the internet, a catchy domain name generates more results and ranks higher in the search engine.
The Choice of an Alternative
If your chosen domain name is not available, you can check the "whois" information box for the domain name, contact the person listed, and see if they're willing to sell it. An easier alternative is to register a variation of your first pick. Try adding а small letter such as "e" to indicate that it is an online business. Or add your location to attract use а little creativity, and you may find your alternative beats your original choice.
Avoid Hyphens or Numbers
If you are having trouble getting the name you want, consider а hyphenated domain name, е.g. your-site.com.
However, the downside of this approach is that some people will forget the hyphen when typing and go to another website.
If you want to choose a good domain name, consider the mistakes that people will make when entering the address of your site. Will customers accidentally make spelling mistakes? When you say the site address out loud, it should be clear how to spell it. Explaining special characters, abbreviations, and spelling is awkward and doesn't make good business sense. Make a list of possible mistakes, and register additional domain names that incorporate these mistakes.
Otherwise, you will lose traffic when potential clients mis-type your address.
Avoid Trademarked Names
Ensure someone else has not trademarked the name you register. You cannot register names already registered as copyright. Like company names, domain names are unique and cannot be duplicated. Avoid choosing and registering domain names that are similar to your competitors' website names or well-known trademarks.
Some companies have lost their rights to registered domain names due to conflicts with existing trademarks for off-line companies.
If your company is located (for example) in United Kingdom, you can choose .co.uk even if your business activity includes export trade. If you have an international presence, а top-level domain such as .com, .net, .biz or .org is more suitable. Many businesses choose to register all four. Bear in mind that if your website is the primary tool for business, the company name must be the company URL.
These factors will help you make the best choice for your website from the available options. Do not forget enable auto renewal, many businesses lose their chosen domain name, because they forget to renew it.