How to Place Keywords in a Website
SEO keywords are the basis on which you build the success of your web project. With the wide variety of different pages for the same topic, it is often difficult to filter out the right one for one's own purposes.
Search engines are also faced with an important task: what content do they present to the searcher and why? An important criterion are keywords that website operators integrate into their content in order to attract attention.
The fact, that keywords are so important for good rankings in the search engines is already clear, but where do they need to place in a website to make a page from Google is displayed particularly high in the search results?
At Google (and other search engines), an algorithm decides which web pages are relevant to a specific SEO keywords, to what extent and in what order they appear in the search results.
Quality beats quantity
So, then quickly and anywhere to place keywords where it fits in a website, right?
No, this approach is unfortunately completely wrong. Since this occurred just at the beginning of the "keywords hype" heaped, Google has put an end to the whole thing now. If there are too many keywords in the content, Google and other search engines classify these pages as spam - which, in the worst case, can result in you not even appearing in the search results, or just running low.
And, hand on heart: how often does it happen that you also consult the second or third page in a search? Probably rare.
An important tip to get started: choose a single keyword for each of your pages to place in a website. So, chances are that visitors will get to your page if you search for exactly that keyword.
Important: the keywords that you want to place on the website must necessarily appear in the titles of your content.
Above all, the main heading H1 of the page is important here, as Google weighted this more than subheadings like H2, H3 or H4.
Also use variations and synonyms. The keywords setting should not be too intrusive, otherwise your reader will not feel well.
Tip: give the text to an outsider to read and ask him which keyword you have chosen. If he notice, what keywords you have placed on the website, immediately comes a clear "Phew, that was not to be overlooked", you have to again to the text of your website. Because, the keywords that you place on the website should not be visible.
What is that? When you search on Google, the search engine presents you with a list of potentially interesting pages. These are then teased with a self-chosen page title and a small text, the Meta Description.
Also in these necessarily a keywords, so that the user knows immediately, what is in your text. This is an important trigger for deciding whether the potential customer wants to read the text more accurately and clicks on your page, or opt for a more appropriate one. Bright, crisp and informative at the same time, the mini text in the Meta Description should, of course, contain the keywords placed in a website.
Meta Titles Tags
And again, search engines want to see keywords placed in a website. Sure, because this title present you and thus the search engine to the user: the headline should therefore include as far ahead your keywords, so that the seeker knows in a very short time, what is going on.
The Meta Title, also as the Meta Description, should contain the keywords placed in a page of the website.
Alternative text of the pictures
To place keywords in a website correctly, not only the plain text, but also the caption of pictures is an important point. You can also enter keywords in the so-called ALT attribute, as this can significantly increase the SEO quality of your website.
If the keywords in the content and in the images match, this testifies to a very high quality, because it also gives the user a pleasant search experience. This recognizes and honors Google with a higher ranking in the search results.
So, the higher you go up in the ranking, the higher your conversion rate, this is a high chance for users to click on your website and eventually become a subscriber or customer.
Less is more
Now, that you know how to place keywords in a website, consider: how do I choose my keywords so that it naturally fits into the content?
It's very important that the user does not notice which is exactly your focus keywords. If that's the case, you clearly have too many in the text. As previously noted - even Google recognizes when too many keywords have been implemented, and rates this as unnatural and thus as spam.
Only use SEO keywords that are both high in search volume and directly relevant to users who are interested in your product.